About Goalpost Finance
A private financial coaching practice for people who deserve real help, not a sales pitch dressed up as advice.
Founded by Sam Krupit. Built around a few non-negotiable commitments.
Why this practice exists.
A few years before founding Goalpost Finance, I worked at a credit repair company. The job was supposed to be about helping people fix their credit. What I actually saw, every day, was something else: people drowning in debt, ashamed and overwhelmed, being sold services that profited from their situation staying complicated.
Most of these people weren't irresponsible. They were making decent money. They didn't need another app or another spreadsheet. They needed someone to build a real plan with them and stick around long enough to make sure it worked.
That's what coaching is. Setting a goal, building a plan, showing up consistently, adjusting when life changes. I'd spent over a decade doing exactly that — for athletes and students, in classrooms and on fields — and watching the credit repair industry made it clear the same approach was missing from how people get help with money.
Goalpost Finance is the practice built around that idea.
How this practice works.
Three commitments shape how Goalpost Finance operates. They aren't marketing language. They are the actual rules of the business.
Total privacy. No client appears on social media, in case studies, in podcasts, or in any public content. Ever. You are not material. The default is invisibility, and that's the point.
Zero referral revenue, ever. No bank partnerships, no insurance products, no debt settlement company referrals, no affiliate links, no kickbacks of any kind. The only money this business makes from a client is the coaching fee that client pays directly. (More on this below — it's specific enough to need its own list.)
Accountability over information. Information about money usually isn't the bottleneck for the people who hire a coach. Behavior, structure, and judgment are. Our coaching is built around accountability frameworks adapted from athletic coaching, not financial mechanics.
Here's what this practice will never do.
Almost everyone giving public personal finance advice makes the bulk of their real income from somewhere other than the advice itself. The famous people you've seen on TV or YouTube get paid by the banks they recommend, the insurance products they sell, and the ad reads built into their content. The companies that promise to fix your credit or settle your debt make money from commissions taken out of what you owe. Most of the budgeting apps you've tried have business models built on bank partnerships you can't see.
None of that is illegal. Some of it is even fine. But it means the advice you're getting is shaped, in ways you can't always tell, by who's paying for it. Goalpost Finance is built so that's not true. Specifically:
- Take referral fees or commissions of any kind. If we send you to a tool, an app, a lender, an attorney, or anyone else, we're not getting paid for the referral. Ever.
- Sell you insurance, annuities, or investment products. We are not licensed to and would not even if we were. That is a different profession.
- Partner with banks, credit card companies, or lenders. No "preferred partners," no co-branded anything, no quiet deals.
- Refer you to a debt settlement company. That whole industry is built on commissions paid out of money you would otherwise put toward your debt. We will not participate in it.
- Run affiliate links on this site or in our conversations. The site has zero affiliate links right now and will continue to have zero.
- Sell your information. Your situation, your numbers, and the fact that you talked to us at all stay between us.
- Put you in front of a camera. You will not appear on a podcast, a YouTube video, a TikTok, or anywhere else. We don't make content out of clients.
If we ever recommend something and you want to know whether we're getting anything from the recommendation, ask. The answer is going to be no. But you should never feel weird asking.
What happens when you need something we don't do.
Plenty of clients eventually need something outside the scope of coaching — a fiduciary financial planner for serious investing, a CPA for a complicated tax year, a bankruptcy attorney for a situation where coaching isn't the right answer, a divorce attorney, sometimes a therapist for the parts that aren't really about money.
When that happens, we refer freely. We'll point you toward people we know are good. We get nothing for the referral. If we don't know anyone good in your area, we'll tell you what to look for so you can find someone yourself.
The job is to actually help you. Sometimes that means coaching. Sometimes it means handing you off to someone whose job that is.
About Sam Krupit.
I founded Goalpost Finance in early 2026 after more than a decade in education — most recently as an athletic director, helping students and athletes set goals, build discipline, and push through when they wanted to quit.
I have a degree in Business Administration. Before education, I spent a stretch in credit repair, which is where the idea for Goalpost Finance started forming. I'm based in Lakeland, Florida, and work with clients nationwide.
The reason an athletic director ended up running a financial coaching practice is that the work is more similar than it sounds. Most of the clients who hire me already know, in broad terms, what they should be doing with their money. The reason they hire a coach is the same reason an adult signs up with a personal trainer: structure, accountability, judgment, and someone who keeps showing up. That's the work. The numbers are secondary to the behavior.
Same playbook, different game.
Ready to work together?
We don't take on everyone. Not because we're picky, but because coaching only works if you're actually ready to change.
If you're still just "thinking about it" or hoping debt magically disappears, we're probably not a good fit yet.
But if you're tired of being broke, ready to do the work, and want someone in your corner to help you win?
Let's talk.
Free Resource: Your First 30 Days
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