
Founder, Goalpost Finance
Lakeland, Florida
Working with clients nationwide
A personal approach. A clear process.
A financial coach who sees your whole picture.
I’m Sam Krupit. I help individuals and couples connect everyday spending, saving, debt, and the goals that matter to them. Your plan should make sense for your whole life, including when you have little or no debt.
Prefer to text? Text Sam a question, or ask me to call you.
We start with a free 30-minute conversation about your goals and whether coaching fits. Your first paid session is a 90-minute assessment, followed by a practical plan and coaching every two weeks. AFC professional profile.
Already working with a financial advisor or CPA? Coaching can complement that relationship by helping you organize everyday finances and put decisions into practice.
What you can expect
Understand your money. Know your next step.
You may be earning well and still feel unsure where your money goes, how much you can save, or which goal to tackle first. Coaching gives you a place to work through those questions with someone who knows your situation.
I’m Sam Krupit, an Accredited Financial Counselor® and the founder of Goalpost Finance. You work directly with me throughout your coaching relationship. We build on what’s working, make sense of what isn’t, and choose practical steps you can take before our next session.
My approach combines financial education, real-world budgeting strategies, and ongoing accountability to help you make meaningful progress with your money.
You should leave each session knowing what to do next and why it matters.
I’ve had debt of my own and made money decisions I’d handle differently today. That’s part of why this work matters to me.
You can ask questions, share what you’ve put off, and be honest about what needs to change. Your past decisions are a starting point for the work ahead.
Your coaching experience
Financial coaching that starts with the person.
Your plan starts with your income, everyday spending, upcoming expenses, and the priorities that matter to you. We use your actual numbers to decide what your money needs to do.
Goalpost is a financial coaching practice, not a credit repair or debt settlement service. We work on the choices and habits behind your finances, not promises to erase a credit history.
A lower interest rate might help. So might a different spending plan, a buffer in your checking account, or waiting on a purchase. The right answer depends on what’s happening in your life—not just what looks best in a calculator.
That’s why we look at your income, debt, bills, and spending together. I want to understand what’s keeping you stuck before we start talking about what to change.
Then we build a plan you can actually live with. Paying off debt faster isn’t much of a win if the plan leaves you short for groceries and puts you right back on the card.
With ongoing coaching, we meet for 30 minutes every two weeks and keep your budget, goals, session notes, and action items together in your dedicated Goalpost client portal. You can compare actual spending with your plan and return to the next steps we agreed on.
Between sessions, you can text or email me about a decision or an unexpected expense. Replies are within one business day during normal business hours. We review what worked, what got in the way, and what needs to change.
Need help organizing the numbers? Explore budgeting and cash-flow coaching. Already know what to do, but want help following through? See financial accountability coaching.
My background in education taught me to explain things clearly and meet people where they are. Here, that means helping you understand your own money well enough to ask better questions, make better decisions, and speak up for yourself.
The rules of the practice
I only get paid by the people I coach.
I don’t get paid when you open a credit card, take out a loan, buy insurance, or refinance your debt. My income comes from coaching fees paid by clients. That’s the business model, not a special offer.
If the best decision for you is to buy nothing, borrow nothing, or walk away, there’s nothing in that decision that costs me a commission.
No referral revenue. Ever.
No bank partnerships, affiliate links, or payments for recommending a tool or a professional. I don’t sell insurance or investment products, and I don’t refer people to debt settlement companies.
Your life doesn’t become content.
No client spotlights, case studies, podcasts, or social posts about your situation. I don’t sell your information. You’re here for help, not to become a marketing story.
A coach who keeps showing up.
Information is only useful if you can do something with it. We work on structure, habits, and follow-through—not just a spreadsheet you’re left to manage by yourself.
What Goalpost will never do
- Take referral fees or commissions from a tool, app, lender, attorney, or anyone else I recommend.
- Sell you insurance, annuities, or investment products.
- Partner with banks, credit card companies, or lenders.
- Refer you to a debt settlement company.
- Use affiliate links on this site or in our conversations.
- Sell your personal information.
- Use clients in public content, including videos, podcasts, social posts, or case studies.
Being on your side
Sometimes helping means pointing you somewhere else.
You might need a financial planner for investing, a CPA for taxes, an attorney, or a therapist. Financial coaching doesn’t replace those professions, and I won’t pretend it does.
If something is outside my scope, I’ll tell you. I’ll suggest someone when I can, or help you understand what to look for. I don’t get paid for those referrals, either.
The job is to help you move forward. Sometimes that means coaching. Sometimes it means a different kind of support. Here’s how a financial coach and a financial advisor differ.
Expertise that helps you make informed decisions
As an Accredited Financial Counselor® (AFC®), I help you understand your options and put a practical plan into action. I work with individuals and couples, including professionals who make good money but still feel financially stuck. View AFC credential.
My Business Administration degree and Florida teaching certificate support an approach built around clear explanations and practical learning. Earlier work at a credit repair company reinforced my commitment to treating people asking for help with respect. The goal is for you to feel more confident making decisions about your own money.
I’m based in Lakeland, Florida, and work virtually with clients in Tampa, Orlando, Miami, and nationwide.
A note from me to you
You don’t need a perfect explanation. Just a place to start.
If you’ve been putting off asking for help because you think you should have this figured out by now, you don’t have to do that here.
Tell me what’s going on, or just ask a question. We’ll talk about whether Goalpost can help. No need to share account numbers or documents in a text.
Want the details first? See services and pricing.
Prefer a call? I’ll reach out.
Leave your phone or email for a free conversation. I’ll reply personally within one business day, during normal business hours.
Got it — thanks.
Sam will reach out personally within one business day, during normal business hours.
Rather choose your own time? Book a free call.
Prefer to start on your own? Try the free 30-Day Money Reset for spending and savings, or the Debt Payoff Kickstart when debt is your priority.