About Sam

From Coaching Athletes to Coaching Financial Freedom

Same playbook, different game. I spent over a decade as a PE teacher and athletic director, helping people set goals, build discipline, and push through when they wanted to quit.

Now I apply those same coaching skills to something that affects everyone: money.

How I Got Here

I have a degree in Business Administration and spent 10+ years in education—coaching students, athletes, and teams to reach goals they didn't think were possible.

A few years ago, I worked at a credit repair company and started seeing something that really bothered me.

People weren't just struggling with credit scores. They were drowning in debt and had no idea how to fix it. They felt ashamed, overwhelmed, and hopeless.

The worst part? Most of them were making decent money. They weren't irresponsible or lazy. They just didn't have a plan. And they definitely didn't have anyone in their corner helping them execute it.

That's when it clicked: these people didn't need another app or budget spreadsheet. They needed a coach. Someone to help them build a game plan, stay accountable, and keep pushing forward when motivation faded.

I'd been doing exactly that for athletes and students for years. Why not apply the same approach to money?

Why I Do This

Coaching is what I do. Whether it's helping someone shave seconds off their mile time or helping them pay off $30,000 in credit card debt—the approach is the same. Set the goal. Build the plan. Show up consistently. Adjust when needed.

Debt isn't just a number. It's 3am anxiety. It's saying no to things you want to do. It's feeling stuck in a job you hate because you can't afford to leave.

I've seen what happens when people finally break free from that. The relief. The confidence. The options that suddenly open up.

That transformation is why I do this.

"I am grateful to Sam for helping me during a financial crisis. He helped me allocate my resources for my bills to achieve my goals of being debt free. He was very calm and patient throughout the entire process and I did not feel judgment at all. I would recommend him to anyone who is sick of being in debt and living paycheck to paycheck."

What Makes Me Different

I'm not a financial advisor. I don't manage investments or tell you where to put your 401k.

I'm a coach. We help you build a plan, stick to it, and make progress even when life gets in the way.

I'm honest. If your plan isn't working, I'll tell you. If you're about to make a dumb financial decision, I'll call it out (respectfully).

I'm realistic. I'm not going to tell you to cut out all fun and eat rice and beans for 5 years. That's not sustainable. We build plans that work with your real life.

I get it. Debt is stressful and embarrassing. I've talked to enough people to know you're not alone, you're not broken, and you're definitely not stupid. You just need a better system.

I show up. When you work with me, you're not getting some automated program. You're getting me—checking in every other week, holding you accountable, and adjusting the plan when needed.

My Coaching Philosophy

My Background

I'm not a licensed financial advisor and I don't sell investments. I'm a coach who helps people build budgets, pay off debt, and take control of their money. This experience also inspired the Money Prep Program — group financial coaching for teens.

Ready to Work Together?

I don't take on everyone. Not because I'm picky, but because coaching only works if you're actually ready to change.

If you're still just "thinking about it" or hoping debt magically disappears, we're probably not a good fit yet.

But if you're tired of being broke, ready to do the work, and want someone in your corner to help you win?

Let's talk.